Take you to see the pit of Freight Forwarders: three cases of disputes that are enough to shock and disrupt human nature, and how to choose a freight forwarder correctly.

Case 1: the freight forwarder dispatched the goods that the seller interacted with, but all of them went by railway / sea transportation. Affected by the epidemic situation, the time limit of railway maritime transportation was seriously slowed down, resulting in a series of disputes.

Case 2: the seller made an urgent replenishment and agreed with the freight forwarder to send the express red bill. As a result, the freight forwarder operated in a dark box and changed to empty delivery. Finally, we can imagine the timeliness of the goods. When the freight forwarder asked the seller to collect the money, the seller did not pay for the goods temporarily because the goods were not received, which led to a lot of ironic things.

A freight forwarder 1 minute ago

We know your address. We have your Amazon account and our Amazon tag. When Amazon's account is up, don't come to us.

The freight forwarder threatened to kill the seller's shop, which made people indignant. There are monsters who are always doing harm to people's hearts, pollute the cross-border environment and bring bad atmosphere.

Case 3: the seller complained bitterly about the joint fraud of a freight forwarder and a freight forwarder in Shenzhen, involving more than 1 million freight charges and 600000 payment for epidemic prevention materials. Up to now, more than two months later, its foreign customers have not received the goods and suffered heavy losses.

The above events are all real events in cross-border circles recently. Every time I see such a thing, I feel inexplicably complicated. I can't even imagine that the scale and plot will be so unbearable, the events are so bad, and the impact is so bad.

There are too many pits in logistics, just like minefields. Sellers are really walking on thin ice. How can we avoid them? Today, we're talking about the cliche and sharing some experiences to avoid hurting more sellers.

Choosing a freight forwarder must not be rash. We must consider, verify and be realistic in many aspects. We must not cooperate easily because of the attractive price or someone's recommendation. Personal experience is the king's way.

To choose a freight forwarder, we must make efforts to understand both hard power and soft power.

1. Hard power

The so-called "hard power" refers to the dominant strength: registered capital, company size, establishment period of freight forwarding company, diversity of channels, capital strength, cooperation account period that can be given, and whether it has its own delivery team

Xiao Jie: in recent years, due to the emergence of cross-border e-commerce, there have been tens of thousands of cross-border logistics companies, some of which are husband and wife workshops, some seven or eight people, and some are collective offices of more than ten people. Most of them are middle and low-class roles. They do not have their own channels and play the middle role of upside down. This kind of group is not absolutely not It is reliable, but the ability to take risks is weak. Once there is a problem or a cooperation dispute, it can be closed down at any time and declared bankrupt. In this way, it is difficult to carry out the right protection.

In recent years, we have also heard that many Amazon operators have started their own businesses through three or two years of experience and accumulation accumulated by their former owners. The same is true for the freight forwarding industry. Many freight forwarding businesses have followed this model and set up their own doors. Of course, we don't need to study the good and the bad in this way. As long as it is trustworthy, reliable and ready to do business, we don't need to study the good and the bad It is reasonable to cultivate and develop deeply.

However, this may result in the following social situations: the industry is full of talents and talents, and the quality of employees is uneven. Because the industry threshold is very low, it is easy to copy, and there is no mechanism and system that can be constrained. All of us just live in the same river, resulting in the competition between bad money and good currency. Driven by interests, many people are easy to lose their bottom line and professional ethics, fish in troubled waters and short-term Make a lot of money...

2. Soft power

The so-called soft power is the internal embodiment of an enterprise. Internally, corporate culture, management system, leadership and innovation capability are the internal embodiment of soft power; while externally, brand and service, corporate responsibility and corporate reputation are the external embodiment of soft power.

A simple overview of soft power is the intangible influence released by corporate culture, values, affinity, credibility and attraction of good word-of-mouth image. Although it can't be seen and touched, the aspects it can penetrate and the influence it brings are deep-seated and multi-directional.

The soft power of a company is its own unique corporate culture to achieve benign scale and sustainable development, which is recognized by employees and the outside world.

What is the correct posture of a freight forwarder?

Step 1: search the company's qualification online

The background, time of establishment, registered capital, number of people, address and credit status of the corresponding company can be found in both Tianyan inspection and enterprise inspection. It is necessary to know yourself and know the other, so that you can look back without worry.

Step 2: ask for the voice with power

Word of mouth in the market can only be precipitated after several years of accumulation. It is difficult to form it in the short term. Ask your peers around you to see if you have cooperated, if you have heard of it, and how the market has responded.

step 3: on-site investigation and field visit

This is a necessary course for cooperation. As the saying goes, if you go deep into the tiger's den, you can get more intuitive understanding of the other party's form, company address, surrounding environment, office space, warehouse, the other party's business concept, cooperation concept, values, etc. through some communication, whether it can arouse resonance, whether the magnetic field is the same, whether it is worth trusting, it is natural to have a bottom in mind, although some aspects are a little abstract But it will definitely benefit future cooperation.

Step 4: test, that is, trial order

For the initial cooperation, the batch should not be too large, and it is not recommended to issue large orders directly. For example, each time a hundred kilos are sent and three or five votes are tested. This is a more scientific and reasonable approach, because any partner or channel needs time to run in and cooperate with each other. If the cooperation of the previous several votes is similar to the expected one, and there is no big difference, it is respectful Hi, it's a reliable freight forwarder for the time being. But this is not the end.

Step 5: sign cooperation and settle account period

A contract must be signed for cooperation, which is the basic protection of rights and interests. If there is a problem, there will be differences, frictions and even disputes. If there is no cooperation contract, it may be difficult for lawyers, arbitration and government mediation to intervene in the later stage. In this case, it is still your own fault.

Step 6: how can freight forwarders solve problems

There are many links and long distance in logistics. After all, it is transnational transportation, and freight forwarders are just agents. Many links and factors are beyond the control of freight forwarders, so it is difficult to avoid problems in long-term freight transportation. This is the test time, and this link is also the best touchstone, because often this kind of problem is handled well, it is a binder, if it is not handled well, it is naturally a scattered banquet.

Step 7: choose freight forwarder in off season, not easy to change freight forwarder in peak season

The off-season is the best time for sellers to choose freight forwarders, which is usually from February to September of cross-border e-commerce, and October to January of the next year is generally the peak season of cross-border e-commerce sales. Because we have cooperated for more than half a year, we all know each other's roots and have a certain foundation and cognition. It is not easy to change freight forwarders in peak season, because there is no small risk. The role and value of freight forwarders are reflected in peak season. In off-season, we have enough space, which is often out of stock. In peak season, it is the key to test whether freight forwarders are worthy of long-term cooperation.

Many sellers are impatient to choose freight forwarders. They may have no time to take care of them. They don't have much energy and time to understand them. However, this is a compulsory course for sellers. Many sellers can only offer a lower price. However, the difference between the price and the value of goods is negligible. The first factor to consider is safety.

Good selection of freight forwarders can save a lot of time, energy and cost. Freight forwarders should become the logistics housekeeper of sellers, provide logistics solutions and suggestions on optimizing logistics costs. When customers are unable to make decisions, they should try to help customers make decisions and make money they should earn, and never touch the money they shouldn't make. I always think freight forwarders can be trusted as long as you find the right one Yes.

The above experience, I hope to enlighten and help people. These pits and cases are the lessons of others' blood. I hope you can keep your eyes open and step on the pit less. The second half of 2020 has already started. I hope all sellers will seize all possible opportunities to sell.

Hongjie -- the first brand of cross border air transportation!

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